On the Record...Online Podcast: Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing media news and entertainment, and business to business and consumer marketing.
Eric Schwartzman is the founder and president of iPressroom, which helps companies, institutions and organizations extend the reach of their pr and marketing campaigns using the latest new media tools and services integrated into one powerful online dashboard.
Fame Formula author Mark
Borkowski goes On the Record...Online with Eric Schwartzman about the culture
of celebrity, and his new book.
Mark Borkowski is author of
the new book "The Fame Formula" and
one of Brittan's top publicists who has hosted some of the most noteworthy PR photo
opps in Great Britain including: stuffing a record number of people into a
Smart Car and marching a line of elephants into a restaurant to promote Trivial
Pursuit. His new book "The Fame Formula," which includes a mathematical formula
for fame, examines the culture of celebrity in this modern age and how many
publicists shape and mold fame.
Show Notes:
3:30 - Borkowski describes the
background of "The Fame Formula."
6:15 - Borkowski on how
fame is different today from how it was pre 24/7 news cycle.
7:30 - Borkowski breaks
down specifically how to sustain fame in today's media market place.
8:05 - Borkowski on how to
make someone without talent famous.
8:28 - Borkowski on the value
of the soap opera lives of celebrities to the media.
9:00 - Borkowski on how our
expectations of celebrity's lives have changed.
10:20 -Borkowski on the
evolution of personal PR and fame.
11:50 -Borkowski on the role
of mainstream media coverage in the manufacture of fame.
13:19 -Borkowski on whether
or not any press is good press.
14:05 -Borkowski reveals his
insights on how to cope with consumer generated media in the evolving PR
environment.
15:23 - Borkowski on his
tactics for controlling the message in the social media world.
17:42 - Borkowski on
transparency and authenticity in PR today.
21:33 - Borkowski gives PR
advice for Barack Obama.
23:24 - Borkowski's PR
advice to the John McCain presidential bid.
26:00 - End
Schwartzman is the founder
of online
press room management service iPressroom.
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Editor-in-Chief of PR Tactics & Strategist John Elsasser goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss PRSA's publications and how new media technology has impacted PR.
This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
John Elsasser is the Editor-in-Chief for PRSA's award-winning monthly newspaper, PR Tactics. The publication provides PR professionals with practical how-to information that will help improve their job performance and advance their careers. The Strategist, PRSA's quarterly print publication, examines changing concepts and occasionally challenges current wisdom about the practice of public relations.
Show Notes:
3:42 - Elsasser on his tenure as editor-in-chief of PR Tactics and The Strategist.
4:15 - Elsasser on how he got into journalism.
4:56 - Elsasser on how he wound up at PRSA.
6:05 - Elsasser on the negative connotations and usage of the term "public relations" int he mainstream news media.
7:52 - Elsasser on the challenge of overcoming preconceived notions.
8:58 - Elsasser on effective PR strategies.
11:06 - Elsasser on the rise of new media.
13:00 - Elsasser on the impact of transparent and authentic new media communications.
14:52 - Elsasser on the evolution of social media.
15:43 - Elsasser reveals a surprising fact about today's PR industry.
16:45 - How to pitch Elsasser story ideas
17:19 - End
Schwartzman is founder on online press room management service iPressroom.
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New York Times Media Business Columnist David Carr goes On the Record...Online at theDigital Impact Conference in New York, June 9 & 10, 2008. Carr writesThe Media Equationcolumn for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also works as a general assignment reporter in the Culture section of NYT covering all aspects of popular culture.
Show notes:
1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter on the news media's online migration, and Entertainment Beat Reporter Bill Keveney at USA Today on incorporating multimedia into his coverage.
6:59 - Intro to Carr's keynote speech at the Digital Impact Conference.
8:31 - Carr on the ever-changing advancements in media.
11:01 - Carr relates his 9/11 experience to the paradigm shift in mass media.
13:44 - Carr on the impact of electronic clutter.
13:21 - Carr on the best way to pitch him a story.
17:17 - Carr shares his amazement with Wikipedia.
17: 53 - Carr on the new push vs. pull media world.
19:02 - Carr reveals the importance of "the list."
20:38 - Carr on the mainstream media change in matrices.
23:11 - Carr on the strategies Dell Inc. took to gain a favorable shift in the blogosphere.
27:10 - Carr on the significance of search engine optimization.
31:56 - Carr on his opinion of podcasts.
32:52 - Carr on which e-mail account he personally uses and strongly recommends.
36:00 - Carr on why the small fries need attention, too.
42:55 - Carr on the time commitment that comes with starting a blog.
52:18 - Carr on the practices some PR professionals exercise that will no longer work.
55:51 - Carr on the types of videos that are best for publication Web sites.
1:00:25 - Carr on why conversation--rather than content--is king.
1:02:17 - Carr on what Clay Shirky, author of Here Comes Everybody, means by "narcissism doesn't know any special demographic."
1:12:00 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of online press room andPR Software as a Service provided by iPressroom.
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PRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency.
This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America College of Fellows, a select group of public relations professionals who have contributed to the profession. He is also chairman of Glastonbury Education Foundation, a foundation committed to raising money for a variety of community education initiatives.
Show Notes:
3:10 - Yellen on the biggest challenges PR firms faces.
4:15 - Yellen on how PR agency managers can improve profitability.
6:10 - Yellen on understanding client goals, and managing client expectations.
7:29 - Yellen on the three most common problems that he finds at PR agencies.
8:45 - Yellen on the PR manager's ability to periodically reevaluate the direction of their agency in order to maintain profitability.
9:49 - Yellen gives practical examples on how agency owners can increase their profit margins.
10:59 - Yellen on the key indicators he uses the measure client deliverables.
11:53 - Yellen on delegating campaign responsibilities.
12:26 - Yellen on the traits he looks for when recruiting account managers.
13:14 - Yellen on recruiting individuals with the right communications skills.
16:41 - Yellen on what makes an optimal PR agency client.
17:35 - End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
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BusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Ante will be attending the Digital Impact Conference in New York, June 9 & 10, 2008, to deliver a strategic recap alongside Eric Schwartzman on how to optimize the right tools at the right time for a successful equilibrium between traditional and new media.
Show notes:
0:28 - Intro
4:54 - Ante details a typical day at the office.
6:17 - Ante on his new book recently published by Harvard Business Press in April, 2008.
7:42 - Ante on what is currently going on with venture capital and how the economy is playing a part.
10:32 - Ante on the importance of PR and communications.
11:10 - Ante reveals why certain Web 2.0 companies reign more successful than others.
14:40 - Ante on his thoughts on data portability migration.
19:04 - Ante reveals what surprises him most on where technology is headed.
21:06 - Ante on what he discovered studying the history of technology.
23:15 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
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