Detroit Lions Spokesman Tim Pendell goes On the Record...Online at the 2008 PRSA International Conference about Sports PR and Marketing.
Detroit
Lions Spokesman Tim Pendell is in his eighteenth year in sports PR.
Pendell talks about being the hardest working man in sports PR and
marketing.
Show Notes:
4:31 - Pendell talks about working PR for the Detroit Lions.
6:10 - Pendell on sustaining interest in this challenged NFL Football team during a tough season.
9:26 - Pendell reveals how changes in the media business have affected his position in sports PR.
10:10 - Pendell on how he's using social media to publicize the Detroit Lions.
11:45 - Pendell describes how fantasy football has affected the business of sports PR.
13:27 - Pendell on how he publicizes the Detroit Lions to people outside of the football fan base.
16:21 - Pendell explains why NFL football isn't an international phenomenon.
19:28 - Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen.
21:38 - End
Eric Schwartzman is the founder of online news room
management service iPressroom and creator of the New Media PR Boot
Camp, which has been attended by over a thousand public relations and
marketing executives from private, public, government and nonprofit
sectors.
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Senior VP of Pier Systems and former Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, and about overcoming negative bias with both the media and public.
"Pat" Philbin is the Senior Vice President at PIER Systems and the President of Strategic Communication Solutions, LLC. He has an extensive PR background with a focus on Government Relations that includes work with FEMA and the USProtect Corporation.
Show Notes:
3:26 - Philbin summarizes what happened in the now infamous press conference
5:25 - Philbin further summarizes the problems with press conference in regards to alleged plants
6:45 - Philbin on how to have an intelligent social media policy and deal with high profile debacles
8:40 - Philbin on what he would do if he had a second chance at the FEMA situation
10:30 - Philbin on overcoming pre-existing media bias
13:15 - Philbin on the persistence of bias and how to deal with it
14:15 - Philbin on the importance of communicating well
15:30 - End
Schwartzman is the founder of online press room management service iPressroom.
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Founder of Craigslist.org, Craig Newmark goes On the Record...Online with Eric Schwartzman about the success of Craigslist.org and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy.
Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin board with classifieds and discussion forums. A site that gets 12 billions hits a month.
Show Notes:
2:57 - Newmark on the reach and rank of Craigslist.org.
3:40 - Newmark on where the mainstream news media is headed.
5:06 - Newmark on whether news media is or is not a social service.
6:36 - Newmark on the waning media's roll in acting as a check and balance against government.
7:54 - Newmark on the ideas behind the look and feel of his site.
10:11 - Newmark on his personal financial situation.
11:56 - Newmark shares some advice on what makes social media work.
13:34 - Newmark describes Craigslist.org's impact on the classified sections in newspapers.
14:33 - Newmark on the impact of the economic crisis on Craigslist.org.
14:59 - Newmark on his favorite Craislist.org posting.
15:50 - Newmark on shutting down Craigslistfinder.com.
17:32 - End
Schwartzman is the founder of online press room management service iPressroom.
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Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record...Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America's connections with the world .
Lou Capozzi manages Publicis Public Relations and Corporate Communications Group's public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.
Show Notes: 3:22 - Capozzi on what he will discuss during his keynote at the PRSA International Conference in Detroit, MI Oct 25-28.
4:12 - Capozzi on the issues behind America's declining reputation in the world.
6:21 - Capozzi on the PR trade's future regarding the current economic crisis.
7:15 - Capozzi on the possibility of outsourcing PR jobs overseas.
8:15 - Capozzi on why there has been a cooling of American culture around the world.
8:53 - Capozzi on the impressive opening ceremony at the Beijing Olympics.
9:28 - Capozzi on the next president's influence on the perception of America abroad.
10:20 - Capozzi on whether Obama or McCain would improve America's international reputation.
12:58 - Capozzi on what keeps him up at night.
14:50 - Capozzi on Malcolm Gladwell's idea of genius.
15:34 - Capozzi on the percentage of his client seeking media relations services.
17:57 - Capozzi on the threat of interactive agencies.
19:03 - Capozzi on mergers and consolidations in the agency business.
19:33 - Capozzi on where he's looking to grow his service portfolio.
20:20 - Capozzi gives a message to public relations professionals.
23:03 - End
Schwartzman is the founder of online press room management service iPressroom.
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Ethics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record...Online with Eric Schwartzman, in a preview of his session on "ethical dilemmas" at the PRSA International Conference Oct 25-28th in Detroit, MI.
Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.
Show Notes:
3:37 - Tchividjian on what he plans to discuss at the upcoming PRSA International Conference.
4:30 - Tchividjian describes his role at Ruder Finn.
5:33 - Tchividjian on the common ethical issues he deals with.
6:05 - Tchividjian gives an example of an ethical issue that he has to make with a client.
8:29 - Tchividjian describes how he battles the perception of PR when dealing with major corporations.
13:25 - Tchividjian on social media policies for employees in large corporations.
17:00 - Tchividjian gives a recommendation to Henry Paulson on the ethics of the current economic crisis.
17:30 - Tchividjian gives an ethical solution to remedy the errors made during the economic crisis.
18:38 - Tchividjian on who should be compensated for the economic crisis.
20:12 - Tchividjian on whether tax payers are owed something for the bailout.
21:17 - Tchividjian on the biggest ethical lapse in judgment he's ever made.
23:07 - End
Schwartzman is the founder of online press room management service iPressroom.
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