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B2B Social Media Podcast - Episode 8

Should organizations discipline employees over their comments in social media? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire's management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency, that may be unconstitutional.  Should you update your corporate social meida policy as a result.  Listen to find out.
 
Social networking isn't just for internal communications anymore.  Next up, we discuss the pros and cons of private social networks behind the firewall to increase productivity inside the work place, Salesforce.com's Chatter customer survey and other internal social networking platforms.
 
Is it time for B2B marketers to put a mobile marketing strategy in place?  You’ve heard that the marketing wars of tomorrow will be fought on the small screen. Smart phone usage and mobile search continue to grow, with analysts predicting nearly 3.5 billion mobile searches per month by next year.  And already, 80% of smart phone users research purchasing decisions within a 10 to 20 mile radius of their location, which certainly makes sense if you’re shopping for pizza or tires.  But what if you’re a B2B buyer of highly specialized products and services? What role does or will mobile play in B2B sales cycles?
 
Our guest panelist is Chris Boudreaux (@cboudreaux), founder of Social Media Governance and Senior VP at Converseon.
 
We welcome your comments, criticism and feedback.  Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com. And please post a review or rating to our showpage at iTunes.
 
This is the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer   -- the first book devoted entirely to B2B social media marketing.  Read it before your competitors do!

In this Episode:

Time to Update Your Social Media Policy?
  1. Thanks to Erica Klein, Vice President/Digital Sales at TargetSpot for the heads up.
  2. Reuters reprimanding of employee for Tweet may be unconstitutional (Apr. 6, 2011) Erin Kurtz (@eekurtz), Reuters Head of Publicity. Deborah Zabarenko (@dzabarenko). Steve Greenhouse (@greenhousenyt) of the New York Times.
  3. Company Settles Case in Firing Tied to Facebook (Feb. 7, 2011)
  4. Should your employer have access to your Facebook account? (Feb. 21, 2011)
Social Networking Sprawl - is our network of connections getting too big and are internal or special-purpose social networks the answer?
  1. Salesforce.com Customer Survey: Productivity Gains of using Chatter for Internal Comms was the result of the best pitch Eric's ever recieved for this podcast, and it was by Angela D'Arcy (@angelaDRC) of The OutCast Agency.
  2. Steve Rubel's column on "Validation Era" of online marketing
  3. Rise of Services like Path, Instagram, Beluga and GroupMe. Uniqueness of these services.
  4. Eric's guest post on Scott Monty's blog on B2B Social Network for Internal Comms
Should B2B marketers have a mobile strategy?
  1. Christina Kerley (@christinakerley) has some compelling examples in this whitepaper.
  2. Also see: Tablet Device Usage Overtaking Print, Radio & TV.

Upcoming

Previous B2B Social Media Podcast Episodes:

 

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About the Podcast

You've been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer    -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Post a comment to our show page at iTunes. Join our community at www.b2bsocialmediabook.com and send comments to comments@b2bsocialmediapodcast.com.

About our Guest

Chris Boudreaux (@cboudreaux) is SVP of Business Integration at Converseon, where he helps the world’s largest brands to achieve business objectives through social media by transforming business processes, data integration, and governance. Prior to Converseon, Chris created and led the Social Media Management offering at Accenture, where he also advised clients in digital marketing and online product development. His work has been featured by industry researchers and journalists including Forrester and Gartner, and he founded SocialMediaGovernance.com, the foremost resource on governance in social media. Chris is co-author of The Social Media Management Handbook, and he has helped leading global corporations including Bank of America, Boeing, eBay, IBM, Kodak, Kohler, Novo Nordisk and Microsoft. Contact Chris at cboudreaux@converseon.com or follow him at (@cboudreaux).

About the Podcasters

Paul Gillin and Eric Schwartzman are coauthors of the book Social Marketing to the Business Customerabout B2B social media marketing is available atAmazon Barnes & Noble or Borders. Eric Schwartzman( @EricSchwartzman) provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US. Paul Gillin (@pgillin) of Paul Gillin Communications. Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. He wrote The New Influencers, Secrets of Social Media Marketing and The Joy of Geocaching. Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.


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