If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you. Your’re going to get tanglible, applicabler Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), who blogs at Princess Polymath.
In this episode, she discusses the technology behind Linkedin’s marketing strategy for extending their services beyond their website and helping members take their credentials with them wherever they go online. With more than 135 million members, and 4 million new members joining each month, Linkedin is the world’s third largest online network and in this podcast, she tells you everything you need to know to mastermind a smart Linkedin marketing startegy.
Linkedin’s goal is to connect to world’s professionals and make them more productive and successful and one way they do that is by making it easy for members to leverage their Linkedin professional profile and network of contacts on third-party websites and in mobile environments.
Kirsten speaks at conferences and meetups to educate and engage developers with the LinkedIn API. She has given presentations at various events, including the Silicon Valley iOS Developer Meetup, the Semantic Web Meetup, the DataInsight Hackathon and Silicon Valley Code Camp. Her talks range from overviews of our platform to hands-on workshops. She's comfortable speaking in front of small and large groups, and is an engaging and entertaining speaker, interacting with the audience during and after the presentation.
Topics Discussed:
Presdo Match Linkedin Integration for Connecting at Le Web
Demographics of Linkedin’s user base
Linkedin’s competitive values: Identity, Insights and Everywhere
Linkedin Homepage, Linkedin Today and Linkedin Groups
Linkedin’s Javascript APIs and REST backend
Linkedin’s prebuilt, easy to integrate Plugins
Integrating Linkedin into trade show and conference website
,/br>This presentation was recorded at Le Web 2011 in Paris. Special thanks to Loic and Geraldine Le Meur for accommodating On the Record...Online as an official conference blogger.
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About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money. And that much IS true. But with the savings comes the risk and stress of fending for yourself in the event of a mishap.
Buyer beware! You may wind up paying dearly in other ways. That's what my family and I learned the hard way when we rented a Paris apartment through AirBNB to attend Le Web 2011, where the company's founder Brian Chesky was keynoting. And despite my repeated attempts to find out how AirBNB protects renters, I kept getting the run around.
So I joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount my less-than-stellar experience with AirBNB, and what it all means for this and other start-ups selling the proposition of collaborative consumption without adequate customer service.
Connecting buyers and sellers without providing an intermediary, such as an agency, to resolve disputes and address issues that arise as a result of the transaction, is a recipe for disaster, particularly when the stakes are as high as they are when you travel.
In the end, I think my experience illustrates some serious flaws in AirBNB's business model. The concept of a community marketplace for rentals seems like a good idea at first, but with no real protection for hosts or guests, and with both sides having such a low tolerance for pain, I'm not sure the business has long term viability.
Mishaps can happen to anyone and probably do, which I imagine is why AirBNB declined to speak with me on the record about my experience. I learned a hard lesson by experiencing a big chink in AirBNB's armor firsthand. And after more people learn this same lesson the hard way, I wonder just how gung-ho VCs will be about backing travel-related collaborative consumption websites like AirBNB.
AirBNB's ultimate test will be based on just how price sensitive travelers are. Saving on a computer by purchasing from a big box retailer is not without risk, but the risk is manageable. On the other hand, the risks of travel accomodations gone wrong are much higher. Holding for customer service in the comfort of your home is tolerable. Standing in the rain for an owner to get let you in when the lock breaks is something else. Time will tell, but this traveler has learned a very important, hard lesson about the risks of renting through AirBNB and the risk of using a community marketplace for travel services. Uber take note.
Chris Elliot wrote about my incident on his blog, and is conducting a survey on whether or not he should help me get AirBNB to agree to talk to me for this podcast. Cast your vote here.
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About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph" and explains why social design and engineering is the future of social marketing.
Social marketing campaigns -- where people-powered social media optimization and social networking activities comprise the bulk of the social marketing strategy -- are about to be replaced carte blanche by web developers as the age of social media automation comes into fruition.
The workshop also features presentations by Facebook partner Axel Dauchez, CEO and Beatrice Tourvieille, marketing director at Deezer, and Jens Begemann, Founder and CEO or Wooga Games.
After a thorough discussion about the rationale behind the introduction of Facebook Timeline and the business case for integrating Facebook into online services to promote viral distribution, the developer partners discuss the increase in users they’ve secured, and why Wooga is focused on HTML5 as the future of social mobile app design.
Topics Discussed:
Why Social Design is the Future of Social Marketing
Facebook Social Graph, Object Graph and Interest Graph
Redesign of Facebook with Messaging, Newsfeed, Ticker and Profiles
From Edge Rank to Graph Rank, and it Changes Social Optimization
Beyond the “Like” Button. The Lexicon of Expanded Social Gestures
Why Fiskers and Geno Church Should Think Long and Hard About Timeline
For my write up on the workshop, please read the blog post “Why Social Design is the Future of Social Marketing” which is right here.
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About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you're marketing to a global audience. To be successful, you need a global perspective. And that's what this episode is about. In it, you will get the major take aways and social marketing insights that came out of what remains my favorite tech conference of the year.
It's called Le Web and it brings together a very influential audience of US and European executives from businesses within the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in Paris each December to focus on the key issues and opportunities in the web marketplace and this was my second year attending as an official conference blogger.
In this podcast panel discussion, moderated by For Immediate Release co-hosts Neville Hobson (@jangles) and Shel Holtz (@shelholtz), official Le Web conference bloggers Tac Anderson, Chris Heuer and Eric Schwartzman exhange riffs on the key takeaways on the keynotes, the newsbreaks and other happenings at this year’s confab.
Le Web offers attendees a European perspective of how technology is developing and its the most entertaining and best looking tech event. At LeWeb 2011, there were a total of over 3500 attendees in Paris from 69 countries, and more than 200,000 participants online. Nearly 235,000 viewers watches sessions via Ustream, over 300,000 watched on-demand sessions via YouTube and more than 100,000 viewers watched Eric Schmidt's keynote.
Topics Discussed:
Eric Schmidt’s keynote address and his message to European Governments
The benefits of understanding the French and the European perspective
The dirty little secrets about prepaid broadband in Paris
Embed this Podcast: <embed width="400" height="27" src="http://www.google.com/reader/ui/3523697345-audio-player.swf" flashvars="audioUrl= http://www.ontherecordpodcast.com/pr/otro/electronic/linkedin.mp3" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed> About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He has effectively and deftly managed a range of communications, marketing and customer service functions in order to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.
His background spans High Tech Companies – Aerospace, Consumer Electronics, Computers, Storage, and Semiconductors – to Industrial Conglomerates, Natural Resources, Transportation and Heavy Equipment.
Gerry Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He has effectively and deftly managed a range of communications, marketing and customer service functions in order to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.
Gerry's background spans High Tech Companies – Aerospace, Consumer Electronics, Computers, Storage, and Semiconductors – to Industrial Conglomerates, Natural Resources, Transportation and Heavy Equipment.
This interview was recorded the 2011 PRSA International Conference in Orlando.
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About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
