New York Times Media Business Columnist David Carr goes On the Record...Online at the Digital Impact Conference in New York, June 9 & 10, 2008. Carr writes The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also works as a general assignment reporter in the Culture section of NYT covering all aspects of popular culture.
Show notes:
1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter on the news media's online migration, and Entertainment Beat Reporter Bill Keveney at USA Today on incorporating multimedia into his coverage.
6:59 - Intro to Carr's keynote speech at the Digital Impact Conference.
8:31 - Carr on the ever-changing advancements in media.
11:01 - Carr relates his 9/11 experience to the paradigm shift in mass media.
13:44 - Carr on the impact of electronic clutter.
13:21 - Carr on the best way to pitch him a story.
17:17 - Carr shares his amazement with Wikipedia.
17: 53 - Carr on the new push vs. pull media world.
19:02 - Carr reveals the importance of "the list."
20:38 - Carr on the mainstream media change in matrices.
23:11 - Carr on the strategies Dell Inc. took to gain a favorable shift in the blogosphere.
27:10 - Carr on the significance of search engine optimization.
31:56 - Carr on his opinion of podcasts.
32:52 - Carr on which e-mail account he personally uses and strongly recommends.
36:00 - Carr on why the small fries need attention, too.
42:55 - Carr on the time commitment that comes with starting a blog.
52:18 - Carr on the practices some PR professionals exercise that will no longer work.
55:51 - Carr on the types of videos that are best for publication Web sites.
1:00:25 - Carr on why conversation--rather than content--is king.
1:02:17 - Carr on what Clay Shirky, author of Here Comes Everybody, means by "narcissism doesn't know any special demographic."
1:12:00 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of online press room and PR Software as a Service provided by iPressroom.
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PRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency.
This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America College of Fellows, a select group of public relations professionals who have contributed to the profession. He is also chairman of Glastonbury Education Foundation, a foundation committed to raising money for a variety of community education initiatives.
Show Notes:
3:10 - Yellen on the biggest challenges PR firms faces.
4:15 - Yellen on how PR agency managers can improve profitability.
6:10 - Yellen on understanding client goals, and managing client expectations.
7:29 - Yellen on the three most common problems that he finds at PR agencies.
8:45 - Yellen on the PR manager's ability to periodically reevaluate the direction of their agency in order to maintain profitability.
9:49 - Yellen gives practical examples on how agency owners can increase their profit margins.
10:59 - Yellen on the key indicators he uses the measure client deliverables.
11:53 - Yellen on delegating campaign responsibilities.
12:26 - Yellen on the traits he looks for when recruiting account managers.
13:14 - Yellen on recruiting individuals with the right communications skills.
16:41 - Yellen on what makes an optimal PR agency client.
17:35 - End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
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BusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Ante will be attending the Digital Impact Conference in New York, June 9 & 10, 2008, to deliver a strategic recap alongside Eric Schwartzman on how to optimize the right tools at the right time for a successful equilibrium between traditional and new media.
Show notes:
0:28 - Intro
4:54 - Ante details a typical day at the office.
6:17 - Ante on his new book recently published by Harvard Business Press in April, 2008.
7:42 - Ante on what is currently going on with venture capital and how the economy is playing a part.
10:32 - Ante on the importance of PR and communications.
11:10 - Ante reveals why certain Web 2.0 companies reign more successful than others.
12:26 - Ante's thoughts on FutureWorks PR practitioner and PR 2.0 blogger Brian Solis' TechCrunch article entitled, "PR Secrets for Startups," and Seesmic CEO Loic Le Meur's response on why you do not need PR to get the word out.
14:40 - Ante on his thoughts on data portability migration.
19:04 - Ante reveals what surprises him most on where technology is headed.
21:06 - Ante on what he discovered studying the history of technology.
23:15 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
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San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the personality of their newspaper's opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media.
Show notes:
4:03 - Marshman on her daily responsibilities at the SJ Merc.
4:48 - Greenhut on his daily responsibilities at the OC Register.
5:27 - Marshman on the key to a successful PR pitch, and the best way to reach her.
8:10 - Greenhut identifies the OC Register's editorial philosophy.
9:41 - Greenhut on what warrants an editorial board meeting and the process of coordinating one.
12:12 - Marshman reveals some typical mistakes PR practitioners tend to make when attempting to coordinate editorial board meetings.
16:31 - Greenhut on the SJ Merc editorial section's "off the record" policy.
17:30 - Marshman discusses the value of going off the record with the opinion page.
20:50 - Marshman's future outlook on the influence of editorial opinion.
24:51 - Greenhut on the challenges of being a part of the newspaper business today.
25:50 - Greenhut discloses the mistakes the newspaper business has made in response to today's changing media landscape.
29:24 - Marshman on the pressure blogs impose on mainstream opinion journalism.
31:14 - Marshman on what newspapers have that user-generated sources don't.
35:53 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies. Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
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Coca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola's adoption of new media and challenges facing the company's communication strategy.
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Ray Crockett is the Director of Communications for Coca Cola, the world's largest beverage company. He acts as the key spokesman for the company.
Show Notes:
3:13 - Crockett on reaching consumer audiences, which have become fragmented.
3:58 - Crockett explains integrating new media channels into Coca Cola's marketing/communications campaign.
4:20 - A day in the life of a Director of Communications at Coca Cola.
5:00 - Crockett on how he sees social media impacting his responsibilities as director of communications.
5:29 - Crockett on whether social media outreach should be the responsibility of public relations.
5:57 - Crockett reveals the single-greatest challenge of working for Coca Cola.
6:58 - Crockett on his greatest PR achievement at the Coca Cola.
8:02 - Crockett on how Coca Cola responds to claims that soft drinks are unhealthy.
8:49 - Crockett shares his perspective on negative publicity about high-energy drinks.
10:18 - Crockett on the challenges of marketing Coca Cola to the international community during this period of war.
11:31 - Crockett on what Coca Cola's iconic logo symbolizes.
12:10 - Crockett on targeting regional consumer interest in order to maintain global dominance.
13:26 - Crockett on allegations of racial discrimination within the company.
15:01 - Crockett on multi-cultural communications.
16:34 - Crockett gives advice to aspiring PR professionals on scaling the corporate pyramid.
17:45 - Crockett on the key character traits he looks for when recruiting employees for PR jobs at the Coca Cola Company.
18:24 - End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
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