Marketing with Facebook Like Buttons
Eric Schwartzman: Tuesday, January 4, 2011 | 1:10 PM
In this episode, you will learn:
- The benefits of installing Facebook “Like” buttons
- How to use Facebook “Like” buttons to achieve massive reach
- How optimize Facebook “Like” buttons for maximum engagement
- How to use the Facebook Activity Stream and Live Stream social plug ins.
Join Facebook partner engineer Simon Cross
for a riveting presentation on why and how to use the Facebook’s social plug ins to extend the reach of Facebook.com to your destination website using their social plug ins
Understand the benefits of integrating Facebook “Like” buttons into your site and how best to optimize them to engage the largest number of users. Mr. Cross offers recent numerous case studies from well-known organizations like The Independent newspaper in the UK, the BBC and talks about which social plug ins
to use based on your marketing objectives.
Subscribe at any of the links below to get Marketing with the Facebook Graph API, coming next week.
This presentation was recorded at Le Web 2010
in Paris on Dec. 9. 2010.
ABOUT THE PODCASTER
provides online social media training
, social media strategy
and social media policy governance
to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.
Technical Note: The content management system on which this blog is hosted does not support Facebook "Like" buttons or Twitter Tweet buttons. For this reason, the ones that appear below have been added at the end of the blog post where they appear with severe limitations. As a result, this blog is scheduled to be migrated to WordPress in 2011.
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