Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA
International Conference about social media as the proverbial virtual
water cooler, who should own social media within an organization and
how negativity can benefit the reach and appeal of a social media
campaign.
Falls is the director of social media at Doe- Anderson
and has established himself by developing innovative outreach and
communications strategies. He is a nationally-recognized expert on
social media and online communications with 10 years of management
experience and proven ability in public relations, marketing and
corporate communications.
Show Notes:
4:31 - Falls on how he uses social media for his client Maker’s Mark.
6:42 - Falls on the wine and spirits industries appetite for social media.
8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives.
Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses
which have helped over a thousand public relations and marketing
executives from private, public, government and nonprofit sectors
develop practical social media communication skills. On the Record…Online is the official podcast of the 2008 PRSA International Conference.
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