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On the Record...Online with Mark Hass, Manning Selvage & Lee CEO
Eric Schwartzman: Friday, December 19, 2008 | 5:52 PM
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Manning Selvage
& Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s
strategy for penetrating China,
his acquisition strategy for buying new firms and what it takes to be a
managing director at MS&L.
Mark Hass, CEO of Manning Selvage &
Lee has held this position since April 2005. In this role, Hass leads
MS&L and its global leadership team, and acts as a strategic counselor to
the firm's largest clients, including General
Motors, Philips and Procter &
Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass
Associates, was acquired and merged into MS&L. As CEO of Hass Associates,
then Michigan’s
largest PR firm, he was a senior counsel to GM, anda key consultant for Chrysler Corp.
Show Notes:
2:42 - Hass on his keynote speech at the 2008
PRSA International Conference.
3:46 - Hass on how new media is changing the public relations industry.
5:50 - Hass on how to convince board rooms that social media is important.
8:41 - Hass
on the relationship between stock price and new media adoption rates.
9:13 - Hass
on Google’s big secret.
11:07 - Hass on the future of media relations as a PR agency revenue driver.
12:42 - Hass on reinventing the business of public relations.
14:09 - Hass on the economic future for MS&L.
17:07 - Hass on emerging PR markets.
18:51 - Hass
on penetrating emerging markets like China
and India.
22:38 - Hass
gives advice on what he looks for in a new PR hire.
24:26 - End
Eric Schwartzman is the founder of online
newsroom management service iPressroom and creator of the New Media PR Boot Camp, which
has been attended by over a thousand public relations and marketing executives
from private, public, government and nonprofit sectors.
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