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On the Record...Online with Bausch & Lomb Director of Corporate Communication and Public Affairs Michael McDougall
Eric Schwartzman: Friday, January 2, 2009 | 11:45 AM
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Director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL],
Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of
the house of Kodak, the online video explosion and the accessibility of social
media channels for business to business and niche communicators.
Michael McDougall is a seasoned communications and marketing professional, with
broad-based experience in technology (consumer and B2B) and healthcare sectors.
He is an expert in marketing some of the world's top brands on a global basis.
Show Notes:
3: 28 - McDougall
on his panel presentation at the 2008 PRSA
International Conference.
5:17 - McDougall on how to make sure web videos will play to worldwide viewers
without the frustration of buffering.
7:07 - McDougall on NBC’s inability to
provide easily downloadable video content like Saturday Night Live to
worldwide viewers online.
9:14 - McDougall
on how he was viewed at Kodak.
10:44 - McDougall
on the future of Kodak with other players like Sony,
Canon and Nikon.
12:27 - McDougall on the solutions recall at Bausch & Lomb.
14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube,
Bebo and Twitter.
17:58 - McDougall on how he uses social media for niche online opportunities.
18:52 - End
Eric Schwartzman is the founder of online
newsroom management service iPressroom and creator of the New Media PR Boot Camp, which
has been attended by over a thousand public relations and marketing executives
from private, public, government and nonprofit sectors.
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