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Indie Music Online PR Specialist Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online.
 
Video Excerpt from the Audio Podcast Interview with Ariel Hyatt
 
01:07 – Ariel Hyatt of Ariel Publicity and author of “Music Success in Nine Weeks” describes her journey from conventional mainstream public relations executive to promoting musical artists exclusively online.
 
03:07 – Ariel Hyatt talks about immersing herself in social media by launching a blog, podcasting, hosting meet-ups, going to Podcamp and becoming a contributing member of the community.
 
04:17 – Candace Joy asks Ariel Hyatt via Michael Butler of the Rock ‘n Roll Geek Show, “How would you get someone signed?”
 
04:30 – Creating a groundswell social media movement online by building a vibrant fan base community as a proof of concept to lure record labels to sign you to a record deal.
 
05:50 – The Marie Digby online promotion scandal.
 
8:50 – Just how long it takes to build trust, learn to communicate authentically and actually see the benefits of social media engagement.
 
10:30 – In a question submitted via Twitter, Rick Goetz  asks, “What’s more important for blog love: doing newsworthy things or knowing people?”
Indie Music PR Specialist Ariel Hyatt 
11:43 – Is the transparency of social media stripping away the mystique of the rock star?
 
12:28 – Finding out that Henry Rollins was never on Twitter.
 
13:31 – Musicians Pete Wentz, Dave Navarro and John Mayer’s use of Twitter and Mylie Cyrus’s recent decision to quit Twitter.
 
14:24 – How P. Diddy repeatedly captures popular interest and taps into the popular nerve and why talent alone may not be enough to ascend to rock star status.
 
15:45 – P. Diddy’s now famous Popeye’s vs. KFC chicken TwittyTV online video.
 
17:09 – Inside the social life of Ariel Hyatt, a massive Ska, Punk, Rock indie music fan.
 
18:38 – A DIY recording artists’s career defined.
 
19:13 – The ascent of blues guitarist Kelly Richie, who learned to leverage social media to connect directly to her fan base and scale the pyramid.
 
22:25 – Why jam bands like the Grateful Dead and Phish represent social media in the real world.
 
23:46 – Translating musical like-mindedness into social media connections.
 
25:36 -- End
 
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Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom.
This episode of On the Record…Online, the Official PR Podcast of the 2009 PRSA International Conference, was recorded live at the conference and released on Veteran’s Day. 
 
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