On The Record Online
Search 
   

Cisco Systems’ Senior Director of Corporate Communications Maureen Kasper goes On the Record...Online to discuss social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.

Show notes:

0:28 - Intro

4:25 - Kasper on how social media impacts her job responsibilities.

6:35 - Kasper discusses her biggest challenge to getting Cisco’s internal team to adopt new media and social media tools and technologies.

9:34 - Kasper reveals two big opportunities that social media gives internal communicators.

13:59 - Kasper shares Cisco’s objectives when using social media.

15:14 - Kasper on Cisco helps its employees blog responsibly.

16:46 - Kasper‘s biggest surprise about how organizations are using social media.

18:50 - Kasper on the separation between internal and external communications.

20:58 - End

 
Share this post:
  • del.icio.us
  • digg
  • Fark
  • Furl
  • NewsVine
  • Spurl
  • TailRank
  • YahooMyWeb
  • Stumble It


Subscribe  |  Need Help?
Subscribe directly using your preferred podcatcher:


 
 
Permalink  |  Email this post


Comments
Post a Comment

Note: Conversation is encouraged and expected. However, moderation of comments is necessary to prevent spam, profanity or litigious content, and off-topic commentary. Comments related to specific product support or customer service issues will be addressed separately rather than posted here. Contact Us for product and customer service assistance.

Your Name

Comment

Email

Please type in the code you see to the right of the text box.
 
CAPTCHA code image
Change the code





The Social Media Boot Camp comes to Los Angeles, August 18 & 19, 2010

Social Media Strategy

New Media Strategy

Social Media Training Courses