﻿<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><link>http://ontherecordpodcast.com/pr/otro</link><language>en-us</language><pubDate>Fri, 20 Feb 2009 22:19:58 GMT</pubDate><title>PRSA Conference 07: Podcast</title><description /><copyright>On the Record...Online PR Podcast</copyright><generator>iPressroom.com</generator><item><title>On the Record…Online with Jon Greer: PR Agency Buyer Guide</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1426&amp;link_file_rss=63365</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1426</guid><description><![CDATA[Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. 
Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997.  Before that, he served as a vice president of Edelman Public Relations Worldwide.   He began his career as a business news reporter and columnist for the San Francisco Chronicle and the San Jose Mercury News. 
Show Notes:   

2:17 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure audio and video podcasts. Sample online podcast centers include the LA Opera and the California Endowment.  For more information tweet @chrisbechtel or email info at ipressroom dot com.

3:31 – Jon Greer discusses the level of trust people have for PR firms, and how that impacts the PR Agency hiring process.

4:59 – Jon Greer reveals the most important questions to ask a PR firm when they’re pitching you their services.

5:41 – Jon Greer on the most important thing to look for in any PR firm you’re considering hiring.

6:22 – Jon Greer on what clients want most from PR Agencies.

7:05 – Jon Greer on how to deduce the health and well being of any public relations agency by asking a few, simple questions.

8:09 – Jon Greer on how to secure senior level counsel.

8:59 – Jon Greer on what to look for in a PR Agency retainer agreement, and the types of changes to negotiate to strike the best deal.

10:08 – Jon Greer on what client’s need to do to get the highest level of service from a PR Agency and how to become the client that PR practitioners want to spend their time on.

11:39 – Jon Greer tells future PR Agency clients what they should and shouldn’t expect from a PR Agency.

13:24 – Jon Greer talks about pricing PR services and how to make sure you are charged a fair price by a public relations agency.

14:57 – Jon Greer walks us through price ranges for retaining boutique PR firms, mid-size PR firms and large PR firms.

17:24 – Jon Greer on the number of press releases a client should expect to receive for varying monthly retainer levels.

19:09 – The economic challenges of PR measurement, what makes it relatively expensive and how to manage those costs.

21:04 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://ontherecordpodcast.com/rss.ashx?id=121511" height="1" width="1" />]]></description><pubDate>Fri, 20 Feb 2009 22:19:58 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-jgreer.mp3?enclos_rss=63365" length="25410" type="audio/mpeg" /></item><item><title>On the Record...Online with Sound Bite Specialist Andy Gilman</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1420&amp;link_file_rss=62623</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1420</guid><description><![CDATA[Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit. 

Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month.. 

Show Notes:   

1:59 – How to use the iPressroom online pressroom management service to easily and reliably manage, distribute and measure online public relations and corporate communications campaigns with a branded online newsroom inside your corporate website. For more information tweet @chrisbechtel or email info at ipressroom dot com.

3:57 – Andrew Gilman on the objective of the sound bite, and on what it takes to craft a sound bite that gets picked up.

4:22 – Andrew Gilman discusses weaving sound bites into difficult interviews.

4:40 – Andrew Gilman on the best sound bite to come out of the recent US Presidential Election.

5:40 – The importance of analogies and visualizations in crafting memorable sound bites.

6:30 – Andrew Gilman shares one of the best sound bites he ever created.

7:57 – Andrew Gilman uses the WIIFM messaging factor to craft a memorable sound bite on the benefit of car doors that open wider.

9;30 – Andrew Gilman on how the LAPD, LAFD, Teacher’s Union and other California State Employees used carefully tested sound bites to defeat Governor Arnold Schwarzenegger’s attempt to eliminate Defined Benefit Contribution Plans.

10:39 -- Referencing Wired Magazine’s June 2008 cover story on The End of Science, Eric Schwartzman asks Andrew Gilman whether or not the availability of data will change the way sound bites are created.

11:29 – Andrew Gilman discusses the shortcomings of data and the importance of tapping emotional sentiment when designing a sound bite.

12:20 – Andrew Gilman on putting a sound bite to the “Hey Marge” test.

12:58 – Andrew Gilman on the optimal duration of the quintessential sound bite, and why effective sound bites are always longer than what actually get picked up.

14:45 – Andrew Gilman on the impact of sound bites on our collective IQ as a populace.

15:09 – Leveraging sound bites to drive web traffic.

15:41 – Andrew Gilman on the impact of the sound bite on media and democracy, and some of the most damaging political sound bites of modern history.

16:20 – Andrew Gilman on advocating for your interests with sound bites.

17:05 – In addition to his book “Get to the Point” and his online sticky message of the month, Andrew Gilman’s recommends the book “Made to Stick” about how to create memorable sound bites.

17:36 – Andrew Gilman on how top political messaging gurus on the left and the right use sound bites to frame debates of national and international interest, and the power of well chosen words in striking popular sentiments.

18:10 – Karl Rove’s use of sound bites to promote policy.

19:33 – End
 <img src="http://ontherecordpodcast.com/rss.ashx?id=118205" height="1" width="1" />]]></description><pubDate>Fri, 13 Feb 2009 01:05:28 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-AGilman.mp3?enclos_rss=62623" length="21495808" type="audio/mpeg" /></item><item><title>On the Record...Online with Seesmic Founder Loic LeMeur</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1418&amp;link_file_rss=62157</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1418</guid><description><![CDATA[Seesmic founder and popular blogger Loic LeMeur talks about how he mobilized the blogosphere in support of President Nicolas Sarkozy’s election campaign, how social media has changed public relations and the impact of transparency on personal privacy.  Seesmic recently entered a closed Beta on a new version of the Twitter social media client Thwirl.

Show Notes:   

2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France.

3:24 – Loic LeMeur on the cultural differences between writing a blog that resonates with the European community versus the American online social media community.

4:37 – Loic LeMeur discusses the blogosphere’s and news media’s reaction to his podcast interview with Nicolas Sarkozy.

5:41 – Loic LeMeur shares the biggest lesson he took away from his work on the Sarkozy campaign.

7:03 – Loic LeMeur talks about how the Sarkozy campaign was able to leverage the blogosphere to drive news media coverage.

9:14 – Loic LeMeur on why disagreed with Brian Solis’s guest post on TechCrunch about the secrets of PR. 

11:20 – Loic LeMeur’s opinion of Seth Godin’s newest book Tribes and the concept of managing communities instead of brands.

12:57 – Loic LeMeur on how organizations that provide necessary products that don’t always breed enthusiasm should approach social media communications.

14:02 – Loic LeMeur on why cell phone providers and utilities should be on Twitter, and how customer service can propel positive word of mouth.

16:01 – Loic LeMeur on Twitter’s response, or lack thereof, to hacked celebrity accounts.

18:04 – Loic LeMeur on the expectation management trap of over transparency.

19:42 – Loic LeMeur on the single, biggest challenge government communicator’s face with respect to social media engagement.

22:29 – Loic LeMeur on sustaining the momentum of social media communications campaigns beyond an election cycle.

23:52 – Loic LeMeur on how he used social media to solicit input for his session on privacy at the World Economic Summit (#davos).

24:43 – Loic LeMeur on personal privacy and the prospect of segmented communications in the social media age.

27:47 – Drawing a question from an interview by Brooke Gladstone’s with Nicolas Carr, author of The Big Switch on the NPR program On the Media, Eric Schwartzman asks Loic LeMeur if he is concerned that companies may someday use personal information to manipulate behavior.

32:15 – Loic LeMeur on the potential cultural threats of a world without physical media.

35:04 – Loic LeMeur on the social benefits of MMOGs

36:25 – Loic LeMeur on his online video social networking service Seesmic.

41:24 – Loic LeMeur on how video can be used to build more meaningful relationships online.

43:53 – Loic LeMeur on how genders dress their Seesmic shots differently.

46:08 – Loic LeMeur on how Chris Pirillo and Leo LaPorte are using video to create a personal brand online.

50:14 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

 <img src="http://ontherecordpodcast.com/rss.ashx?id=115942" height="1" width="1" />]]></description><pubDate>Mon, 09 Feb 2009 18:35:27 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-lemeur.mp3?enclos_rss=62157" length="22652071" type="audio/mpeg" /></item><item><title>On the Record...Online with Event Marketing Specialist Keith Green</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1406&amp;link_file_rss=57832</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1406</guid><description><![CDATA[Synergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company.

According to their LinkedIn company page, “Synergy Events is an independent, full service event marketing agency specializing in mobile marketing tours, pr stunts / product launches and sponsorship activation platforms.”

Show Notes:   

3:00 – Keith Green on strategic event planning and event marketing.

3:50 – Keith Green on the core elements of providing successful event marketing services.

4:37 – Keith and single most important component in any event marketing campaign.

6:15 -- Keith Green reveals an experiential marketing campaign he executed for Wachovia, one of the most difficult campaigns he ever planned, in which the bank used a wind money machine to entice new customers with the promise of free money.

7:32 – Keith Green on word of mouth marketing.

8:26 – Keith Green on what you need to know to accommodate the news media at a consumer marketing event.

9:27 -- Keith Green on staging the ultimate publicity photo opportunity.

10:12 – Keith Green discusses a recent publicity photo that Synergy Events set up for Vitamin Water.

11:55 – The most unexpected publicity stunt Keith Green ever organized called KFC Face from Space, which was the most downloaded video on YouTube for 10 days.

13:30 – Keith Green on accurately costing event marketing initiatives.

14:10 – Keith Green on typical profit margins in the event marketing agency businesses.

16:16 – For listeners looking to secure event marketing agency jobs, Keith Green talks about the Synergy Events internship program, and the types of people who do the best in event marketing.

18:32 – What Keith Green looks for when he’s interviewing a candidate for an event marketing company job.

20:51 – Keith Green on the average number of hours event marketing companies tend to work each week.

22:20 – Keith Green on what entry-level staffers earn at event marketing agencies.

23:10 – Keith Green gives his advice to event marketing agency staffers to be.

23:58 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://ontherecordpodcast.com/rss.ashx?id=111475" height="1" width="1" />]]></description><pubDate>Tue, 27 Jan 2009 00:31:44 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-kgreen.mp3?enclos_rss=57832" length="29541" type="audio/mpeg" /></item><item><title>On the Record...Online with Ketchum VP Joanne Puckett</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1399&amp;link_file_rss=57684</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1399</guid><description><![CDATA[Ketchum Vice President Global Research Network Joanne Puckett goes On the Record...Online at the 2008 PRSA International Conference about viral buzz and discussing ROI with PR agency clients.

Ketchum is one of the nation's leading public relations firms. A unit of advertising giant Omnicom, the company operates through more than 20 offices in the Americas, Asia, and Europe. Its practices include brand marketing, corporate, food and nutrition, health care, and technology. Clients have included FedEx, Delta Air Lines, and Johnson & Johnson.

Manuel organizes the Bay Area’s Third Thursday meet up for PR and marketing professionals interested in new media.  He’s also best practices chair for called the Society of New Communications Research (SNCR), a global think tank.

Show Notes:   

3:00 – Dr. Pepper’s Guns ‘n Roses Chinese Democracy Challenge.

4:35 – Joanne Puckett discusses the relevancy of Internet meme tracking to the practice of PR.

5:33 – Manufacturing viral content.

7:22 – Eric Schwartzman asks Joanne Puckett if she agrees with BusinessWeek Columnist Jon Fines’ prediction that social networking and marketing don’t mix.

10:20 – Joanne Puckett on leveraging Internet phenomena for marketing and PR.

12:14 – Joanne Puckett on the challenges of achieving social media ROI.

14:15 – The difference between measuring new media and social media in public relations campaigns.

15:53 – Top line summary findings of Ketchum’s 3rd Annual Mediums, Myths and Reality Survey

22:30 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors.  In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills. <img src="http://ontherecordpodcast.com/rss.ashx?id=108226" height="1" width="1" />]]></description><pubDate>Sat, 24 Jan 2009 01:11:47 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/PRSA-JPuckett.mp3?enclos_rss=57684" length="26764" type="audio/mpeg" /></item><item><title>On the Record...Online with Bausch &amp; Lomb Dir. Corp Comm &amp; Public Affairs Michael McDougall</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1379&amp;link_file_rss=56118</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1379</guid><description><![CDATA[Director of corporate communications & public affairs at Bausch & Lomb [NYSE: BOL], Michael McDougall, goes On the Record...Online at the 2008 PRSA International Conference about the fall of the house of Kodak, the online video explosion and the accessibility of social media channels for business to business and niche communicators.

Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and B2B) and healthcare sectors. He is an expert in marketing some of the world's top brands on a global basis. 

Show Notes:   

3: 28 - McDougall on his panel presentation at the 2008 PRSA International Conference.
 
5:17 - McDougall on how to make sure web videos will play to worldwide viewers without the frustration of buffering.

7:07 - McDougall on NBC’s inability to provide easily downloadable video content like Saturday Night Live to worldwide viewers online.

9:14 - McDougall on how he was viewed at Kodak.

10:44 - McDougall on the future of Kodak with other players like Sony, Canon and Nikon.

12:27 - McDougall on the solutions recall at Bausch & Lomb.

14:11 - McDougall on today’s frenzy over social media like Facebook, YouTube, Bebo and Twitter.

17:58 - McDougall on how he uses social media for niche online opportunities.

18:52 - End 

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. <img src="http://ontherecordpodcast.com/rss.ashx?id=101956" height="1" width="1" />]]></description><pubDate>Fri, 02 Jan 2009 19:05:41 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MMcDougall.mp3?enclos_rss=56118" length="22667" type="audio/mpeg" /></item><item><title>On the Record...Online with Vocus Executive Kye Strance</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1377&amp;link_file_rss=55927</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1377</guid><description><![CDATA[Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology.

Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ]  on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company. 

Show Notes:   

3:00 - Strance on his presentation at the PRSA International Conference.
 
4:05 - Strance on the growth of the online press releases.

5:16 - Strance on PR’s response to online media.

6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.

7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.

8:13 - Strance on online PR software as a service providers like Vocus and iPressroom.

8:95 - Strance on selling online PR software to marketing departments instead of PR departments.

10:29 - Strance on the clichés of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.

12:00 - Strance on PR’s fear of change.

13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 - Strance on whether mainstream media will have its place in the sun once again.

15:49 - Strance on being a former FBI analyst.

18:36 - End 

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. <img src="http://ontherecordpodcast.com/rss.ashx?id=100667" height="1" width="1" />]]></description><pubDate>Fri, 26 Dec 2008 22:01:23 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-KStrance.mp3?enclos_rss=55927" length="22341" type="audio/mpeg" /></item><item><title>On the Record...Online with Mark Haas, CEO of Manning Selvage &amp; Lee</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1375&amp;link_file_rss=55345</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1375</guid><description><![CDATA[Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L.

Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005.  In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp. 

Show Notes:   

 2:42 - Hass on his keynote speech at the 2008 PRSA International Conference.
 
3:46 - Hass on how new media is changing the public relations industry.

5:50 - Hass on how to convince board rooms that social media is important.

8:41 - Hass on the relationship between stock price and new media adoption rates.

9:13 - Hass on Google’s big secret.

11:07 - Hass on the future of media relations as a PR agency revenue driver.

12:42 - Hass on reinventing the business of public relations.

14:09 - Hass on the economic future for MS&L.

17:07 - Hass on emerging PR markets.

18:51 - Hass on penetrating emerging markets like China and India.

22:38 - Hass gives advice on what he looks for in a new PR hire.

24:26 - End 

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. <img src="http://ontherecordpodcast.com/rss.ashx?id=98750" height="1" width="1" />]]></description><pubDate>Fri, 19 Dec 2008 18:06:58 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/PRSA-MHass.mp3?enclos_rss=55345" length="29343" type="audio/mpeg" /></item><item><title>On the Record…Online with blogger Jason Falls</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1369&amp;link_file_rss=50262</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1369</guid><description><![CDATA[Social media explorer blogger Jason Falls goes On the Record...Online at the 2008 PRSA International Conference about social media as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign.

Falls is the director of social media at Doe- Anderson and has established himself by developing innovative outreach and communications strategies. He is a nationally-recognized expert on social media and online communications with 10 years of management experience and proven ability in public relations, marketing and corporate communications.

Show Notes:   

4:31 - Falls on how he uses social media for his client Maker’s Mark.
 
6:42 - Falls on the wine and spirits industries appetite for social media.

8:50 - Falls on the biggest mistakes organizations make when launching social media initiatives.

9:43 - Falls on technographic profiling.

10:45 - Falls on the key elements of a successful blog.

12:44 - Falls on moderating blog comments.

15:05 - Falls on where to blog.

16:36 - Falls on how social media is changing public relations.

18:02 - Falls on why PR should embrace social media.

19:26 - Falls on the impact of a slow economy on social media adoption.

21:40 - Falls on bloggers from the south: Connie Reece, Kami Huyse, Ike Pigott and Mack Collier.

23:39 - End 

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills.  On the Record…Online is the official podcast of the 2008 PRSA International Conference. <img src="http://ontherecordpodcast.com/rss.ashx?id=98752" height="1" width="1" />]]></description><pubDate>Fri, 12 Dec 2008 18:00:20 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/PRSA-JFalls.mp3?enclos_rss=50262" length="0" type="audio/mpeg" /></item><item><title>On the Record…Online with New York Times Exec. Dir. of Customer Insight Jeffrey Graham</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1360&amp;link_file_rss=38799</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1360</guid><description><![CDATA[Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing. Previously he was SVP, Strategic Research & Accountability Director for Starcom MediaVest, where he led communication research for Procter & Gamble, as well as research for P&G’s television and digital investments.

Show Notes:   

2:33 - Graham on his “Online and Offline Word of Mouth” session at the 2008 PRSA International Conference.
 
3:23 - Graham on the influence that word of mouth has on internet marketing and online advertising.

4:00 - Graham on how marketing and public relations professionals can leverage word of mouth.

5:02 - Graham speaks about how he got involved in word of mouth marketing.

6:01 - Graham on the origins of word of mouth marketing.

6:47 - Graham on tactical word of mouth marketing.

9:12 - Graham on the future of the daily news.

10:50 - Graham discusses how the New York Times maintains its depth and scope.

13:12 - Graham on InfoWorld’s decision early on to web publish only.

14:37 - Graham on The New York Times readership.

15:20 - Graham on the social media at The New York Times.

18:00 - Graham describes and the digital strategy of The New York Times under Arthur Sulzberger.

19:23 - Graham shares advice to people like Sam Zell on how to save newspapers.

20:38 - Graham on the dissertation he’s currently writing on rumor control.

20:46 - Graham describes some of what he’s learned so far on rumor control.

21:33 - Graham explains the relationship between rumor and crowd control.

22:24 - Schwartzman asks about crowd control online with examples like the uncovering of Marie Digby.

25:12 - Graham gives advice to the public relations agencies moving forward.

26:16 - Graham on what he’s found surprising while researching The New York Times readers.

28:32 - End 

Eric Schwartzman is the founder of PR software and online news room management service iPressroom and creator of the New Media PR Boot Camp and other new media training courses which have helped over a thousand public relations and marketing executives from private, public, government and nonprofit sectors develop practical social media communication skills.  On the Record…Online is the official podcast of the 2008 PRSA International Conference. <img src="http://ontherecordpodcast.com/rss.ashx?id=91460" height="1" width="1" />]]></description><pubDate>Sat, 06 Dec 2008 00:06:43 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/_PRSA-_JGraham.mp3?enclos_rss=38799" length="34261728" type="audio/mpeg" /></item><item><title>On the Record...Online with NFL Detroit Lions Spokesperson Tim Pendell</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1349&amp;link_file_rss=38182</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1349</guid><description><![CDATA[Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR.  Pendell talks about being the hardest working man on sports PR and marketing.

Show Notes:   

  4:31 - Pendell talks about working PR for the Detroit Lions.
 
  6:10 - Pendell on sustaining interest in this challenged NFL Football team during a tough season. 

  9:26 - Pendell reveals how changes in the media business have affected his position in sports PR.

10:10 - Pendell on how he’s using social media to publicize the Detroit Lions.

11:45 - Pendell describes how fantasy football has affected the business of sports PR.

13:27 - Pendell on how he publicizes the Detroit Lions to people outside of the football fan base.

16:21 - Pendell explains why NFL football isn’t an international phenomenon. 

19:28 - Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen.

21:38 - End 

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors. <img src="http://ontherecordpodcast.com/rss.ashx?id=86610" height="1" width="1" />]]></description><pubDate>Fri, 21 Nov 2008 19:21:14 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/PRSA-TPendell.mp3?enclos_rss=38182" length="25975676" type="audio/mpeg" /></item><item><title>On the Record...Online with Former FEMA Director of External Affairs Pat Philbin</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1344&amp;link_file_rss=38015</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1344</guid><description><![CDATA[Former Director of External Affairs for FEMA, John "Pat" Philbin goes On the Record...Online with Eric Schwartzman about his role in the notorious "Fake Press Conference" regarding the 2007 California wildfires, about dealing with the fallout of bad PR, and about overcoming negative bias with both the media and public.

Show Notes:

3:26 - Philbin summarizes what happened in the now infamous press conference

5:25 - Philbin further summarizes the problems with press conference in regards to alleged plants

6:45 - Philbin on how to have an intelligent social media policy and deal with high profile debacles

8:40 - Philbin on what he would do if he had a second chance at the FEMA situation
 
10:30 - Philbin on overcoming pre-existing media bias

13:15 - Philbin on the persistence of bias and how to deal with it

14:15 - Philbin on the importance of communicating well

15:30 - End

Schwartzman is the founder of online press room management service iPressroom. <img src="http://ontherecordpodcast.com/rss.ashx?id=83749" height="1" width="1" />]]></description><pubDate>Sat, 15 Nov 2008 00:58:42 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Pat_Philbin_-_Senior_Vice_President_of_Pier_Systems.mp3?enclos_rss=38015" length="18684314" type="audio/mpeg" /></item><item><title>On the Record...Online with Emmanuel Tchividjian - Ethics Officer of Ruder Finn</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1290&amp;link_file_rss=35758</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1290</guid><description><![CDATA[Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice. 

Show Notes:   

3:37 - Tchividjian on what he plans to discuss at the upcoming PRSA International Conference.   

4:30 - Tchividjian describes his role at Ruder Finn.   

5:33 - Tchividjian on the common ethical issues he deals with.

6:05 - Tchividjian gives an example of an ethical issue that he has to make with a client.

8:29 - Tchividjian describes how he battles the perception of PR when dealing with major corporations.

13:25 - Tchividjian on social media policies for employees in large corporations.  

17:00 - Tchividjian gives a recommendation to Henry Paulson on the ethics of the current economic crisis.

17:30 - Tchividjian gives an ethical solution to remedy the errors made during the economic crisis. 

18:38 - Tchividjian on who should be compensated for the economic crisis.

20:12 - Tchividjian on whether tax payers are owed something for the bailout. 

21:17 - Tchividjian on the biggest ethical lapse in judgment he’s ever made.

23:07 - End 

Schwartzman is the founder of online press room management service iPressroom.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=72681" height="1" width="1" />]]></description><pubDate>Mon, 20 Oct 2008 22:59:34 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Emmanuel_Tchividjian_-_Ethics_Officer_of_Ruder_Finn.mp3?enclos_rss=35758" length="27770956" type="audio/mpeg" /></item><item><title>On the Record...Online with David Armon - Chief Operating Officer of PR Newswire</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1278&amp;link_file_rss=35693</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1278</guid><description><![CDATA[Chief Operating Officer of PR Newswire, David Armon goes On the Record...Online with Eric Schwartzman about press releases and how frequent press releases get picked up by the news media.

David Armon is a former wire reporter and public relations executive now leads PR Newswire’s global sales, marketing and distribution operations throughout 41 bureaus in 14 countries.

Show Notes:  

5:46 - Armon on PR Newswire before the birth of the internet.  

7:03 - Armon reveals the difference between the types of wires in the world and their meanings.  

7:57 - Armon on the different channels of distribution on PR Newswire.

12:25 - Armon on what channels of information on PR Newswire are most popular.

14:14 - Armon on the way press releases are re-posted on other websites.

15:40 - Armon on how to best take advantage of the free distribution to online trade publications.

18:32 - Armon on hyperlinks in press releases and whether other sites are removing the links.

21:16 - Armon on the FCC's ruling to include news on a company’s website.

26:00 - Armon on why people go to a public relations firm.

27:55 - Armon on how PR as an industry is reinventing itself against clicks rather than clips.

33:00 - Armon speaks on a study they did about media pick-ups for press releases online.

36:25 - Armon on skepticism regarding PR Newswire’s recent study on press releases.

39:51 - End

Schwartzman is the founder of online press room management service iPressroom.  <img src="http://ontherecordpodcast.com/rss.ashx?id=72067" height="1" width="1" />]]></description><pubDate>Thu, 16 Oct 2008 23:20:52 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_David_Armon_-_Chief_Operating_Officer_of_PR_Newswire.mp3?enclos_rss=35693" length="47844490" type="audio/mpeg" /></item><item><title>On the Record...Online with Keith O'Brien, Editor in Chief PR Week</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1255&amp;link_file_rss=31697</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1255</guid><description><![CDATA[Editor of PR Week, Keith O'Brien goes On the Record...Online with Eric Schwartzman about today's PR industry. 
 
Keith O'Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, Web site, PR Week Contact, and other extensions including events.
 
Show Notes: 


5:08 - O’Brien discusses the elements of the media’s frustration with PR professionals 
 
7:32 - O’Brien gives advice to the PR industry on how to manage its own reputation 

9:10 - O’Brien on what case the PR industry needs to make to their clients and boss 

10:08 - O’Brien on today’s primary revenue drivers for the PR industry business 

13:29 - O’Brien on ineffective push distribution and that’s effect on media relations 

18:49 - O’Brien on whether push PR is part of the industries problem 

21:55 - O’Brien on the FCC’s effect on newswires 

25:00 - O’Brien on the push towards social media 

27:33 - O’Brien on which presidential candidate is running a better PR campaign 

30:43 - End 
 
Schwartzman is the founder of online press room management service iPressroom <img src="http://ontherecordpodcast.com/rss.ashx?id=68666" height="1" width="1" />]]></description><pubDate>Thu, 02 Oct 2008 00:23:54 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/On_the_Record...Online_with_Keith_O_Brien_-_Editor_in_Chief_PR_Week.mp3?enclos_rss=31697" length="36892489" type="audio/mpeg" /></item><item><title>On the Record...Online with Fame Formula author Mark Borkowski</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1133&amp;link_file_rss=27824</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1133</guid><description><![CDATA[Mark Borkowski is author of the new book “The Fame Formula” and one of Brittan’s top publicists who has hosted some of the most noteworthy PR photo opps in Great Britain including: stuffing a record number of people into a Smart Car and marching a line of elephants into a restaurant to promote Trivial Pursuit.  His new book “The Fame Formula,” which includes a mathematical formula for fame, examines the culture of celebrity in this modern age and how many publicists shape and mold fame.

Show Notes:
3:30 - Borkowski describes the background of “The Fame Formula.”
6:15 - Borkowski on how fame is different today from how it was pre 24/7 news cycle.
7:30 - Borkowski breaks down specifically how to sustain fame in today’s media market place.
8:05 - Borkowski on how to make someone without talent famous.
8:28 - Borkowski on the value of the soap opera lives of celebrities to the media.
9:00 - Borkowski on how our expectations of celebrity’s lives have changed.
10:20 -Borkowski on the evolution of personal PR and fame.
11:50 -Borkowski on the role of mainstream media coverage in the manufacture of fame.
13:19 -Borkowski on whether or not any press is good press.
14:05 -Borkowski reveals his insights on how to cope with consumer generated media in the evolving PR environment.
15:23 - Borkowski on his tactics for controlling the message in the social media world.
17:42 - Borkowski on transparency and authenticity in PR today.
21:33 - Borkowski gives PR advice for Barack Obama.
23:24 – Borkowski’s PR advice to the John McCain presidential bid.
26:00 - End
Schwartzman is the founder of online press room management service iPressroom.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=55315" height="1" width="1" />]]></description><pubDate>Sat, 16 Aug 2008 00:21:28 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Borkowski.mp3?enclos_rss=27824" length="25591288" type="audio/mpeg" /></item><item><title>On the Record...Online with PR Tactics &amp; Strategist Editor John Elsasser</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1061&amp;link_file_rss=17875</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=1061</guid><description><![CDATA[On the Record...Online with PR Tactics & Strategist Editor-in-Chief John Elsasser

Editor-in-Chief of PR Tactics & Strategist John Elsasser goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss PRSA’s publications and how new media technology has impacted PR.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

John Elsasser is the Editor-in-Chief for PRSA's award-winning monthly newspaper, PR Tactics.  The publication provides PR professionals with practical how-to information that will help improve their job performance and advance their careers.  The Strategist, PRSA’s quarterly print publication, examines changing concepts and occasionally challenges current wisdom about the practice of public relations.

Show Notes:

3:42 - Elsasser on his tenure as editor-in-chief of PR Tactics and The Strategist.

4:15 - Elsasser on how he got into journalism.

4:56 - Elsasser on how he wound up at PRSA.

6:05 - Elsasser on the negative connotations and usage of the term “public relations” int he mainstream news media.

7:52 - Elsasser on the challenge of overcoming preconceived notions.

8:58 - Elsasser on effective PR strategies.

11:06 - Elsasser on the rise of new media.

13:00 - Elsasser on the impact of transparent and authentic new media communications.

14:52 - Elsasser on the evolution of social media.

15:43 - Elsasser reveals a surprising fact about today’s PR industry.

16:45 – How to pitch Elsasser story ideas 

17:19 - End

Schwartzman is founder on online press room managemnt service iPressroom. <img src="http://ontherecordpodcast.com/rss.ashx?id=52654" height="1" width="1" />]]></description><pubDate>Fri, 01 Aug 2008 07:00:00 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Elsasser.mp3?enclos_rss=17875" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with New York Times Columnist David Carr...Again</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=967&amp;link_file_rss=26277</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=967</guid><description><![CDATA[1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter on the news media’s online migration, and Entertainment Beat Reporter Bill Keveney at USA Today on incorporating multimedia into his coverage.

6:59 - Intro to Carr’s keynote speech at the Digital Impact Conference.

8:31 - Carr on the ever-changing advancements in media.

11:01 - Carr relates his 9/11 experience to the paradigm shift in mass media.

13:44 - Carr on the impact of electronic clutter.

13:21 - Carr on the best way to pitch him a story.

17:17 - Carr shares his amazement with Wikipedia.

17: 53 - Carr on the new push vs. pull media world.

19:02 - Carr reveals the importance of “the list.”

20:38 - Carr on the mainstream media change in matrices.

23:11 - Carr on the strategies Dell Inc. took to gain a favorable shift in the blogosphere.

27:10 - Carr on the significance of search engine optimization.

31:56 - Carr on his opinion of podcasts.

32:52 - Carr on which e-mail account he personally uses and strongly recommends.

36:00 - Carr on why the small fries need attention, too.

42:55 - Carr on the time commitment that comes with starting a blog.

52:18 - Carr on the practices some PR professionals exercise that will no longer work.

55:51 - Carr on the types of videos that are best for publication Web sites.

1:00:25 - Carr on why conversation--rather than content--is king.

Carr writes The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also works as a general assignment reporter in the Culture section of NYT covering all aspects of popular culture.

1:02:17 - Carr on what Clay Shirky, author of Here Comes Everybody, means by “narcissism doesn’t know any special demographic.”

1:12:00 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=49838" height="1" width="1" />]]></description><pubDate>Fri, 18 Jul 2008 17:30:17 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-ent-editors-and-carr-full-segment-20080714.mp3?enclos_rss=26277" length="70436065" type="audio/mpeg" /></item><item><title>On the Record...Online with PRSA Fellow Ira Yellen</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=948&amp;link_file_rss=17879</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=948</guid><description><![CDATA[PRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company.  Recently, Mr. Yellen was elected into Public Relations Society of America College of Fellows, a select group of public relations professionals who have contributed to the profession.  He is also chairman of Glastonbury Education Foundation, a foundation committed to raising money for a variety of community education initiatives.

Show Notes:

3:10 - Yellen on the biggest challenges PR firms faces.

4:15 - Yellen on how PR agency managers can improve profitability.

6:10 - Yellen on understanding client goals, and managing client expectations.

7:29 - Yellen on the three most common problems that he finds at PR agencies.

8:45 - Yellen on the PR manager's ability to periodically reevaluate the direction of their agency in order to maintain profitability.

9:49 - Yellen gives practical examples on how agency owners can increase their profit margins.

10:59 - Yellen on the key indicators he uses the measure client deliverables. 

11:53 - Yellen on delegating campaign responsibilities.

12:26 - Yellen on the traits he looks for when recruiting account managers.

13:14 - Yellen on recruiting individuals with the right communications skills.

16:41 - Yellen on what makes an optimal PR agency client.

17:35 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=42547" height="1" width="1" />]]></description><pubDate>Fri, 20 Jun 2008 21:51:35 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Yellen.mp3?enclos_rss=17879" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with Opinion Page Journalists</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=923&amp;link_file_rss=24465</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=923</guid><description><![CDATA[San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the personality of their newspapers opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. 

Show notes:

4:03 - Marshman on her daily responsibilities at the SJ Merc.

4:48 - Greenhut on his daily responsibilities at the OC Register.

5:27 - Marshman on the key to a successful PR pitch, and the best way to reach her.

8:10 - Greenhut identifies the OC Register's editorial philosophy. 

9:41 - Greenhut on what warrants an editorial board meeting and the process of coordinating one.

12:12 - Marshman reveals some typical mistakes PR practitioners tend to make when attempting to coordinate editorial board meetings.

16:31 - Greenhut on the SJ Merc editorial section's "off the record" policy.

17:30 - Marshman discusses the value of going off the record with the opinion page.

20:50 – Marshman's future outlook on the influence of editorial opinion.

24:51 - Greenhut on the challenges of being a part of the newspaper business today.  

25:50 - Greenhut discloses the mistakes the newspaper business has made in response to today's changing media landscape.

29:24 - Marshman on the pressure blogs impose on mainstream opinion journalism.

31:14 - Marshman on what newspapers have that user-generated sources don't.

35:53 - End

This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies.  Eric is also founder and chairman of PR Software as a Service provided by iPressroom.

 <img src="http://ontherecordpodcast.com/rss.ashx?id=38772" height="1" width="1" />]]></description><pubDate>Tue, 03 Jun 2008 18:21:28 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Marshman-Greenhut.mp3?enclos_rss=24465" length="35990120" type="audio/mpeg" /></item><item><title>On the Record...Online with Coca Cola Comm. Dir. Ray Crockett</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=911&amp;link_file_rss=17878</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=911</guid><description><![CDATA[Coca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola’s adoption of new media and challenges facing the company’s communication strategy.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Ray Crockett is the Director of Communications for Coca Cola, the world’s largest beverage company.  He acts as the key spokesman for the company.

Show Notes:

3:13 - Crockett on reaching consumer audiences, which have become fragmented.

3:58 - Crockett explains integrating new media channels into Coca Cola’s marketing/communications campaign.

4:20 - A day in the life of a Director of Communications at Coca Cola.

5:00 - Crockett on how he sees social media impacting his responsibilities as director of communications.

5:29 - Crockett on whether social media outreach should be the responsibility of public relations.

5:57 - Crockett reveals the single-greatest challenge of working for Coca Cola.

6:58 - Crockett on his greatest PR achievement at the Coca Cola.

8:02 - Crockett on how Coca Cola responds to claims that soft drinks are unhealthy.

8:49 - Crockett shares his perspective on negative publicity about high-energy drinks.

10:18 - Crockett on the challenges of marketing Coca Cola to the international community during this period of war.

11:31 - Crockett on what Coca Cola’s iconic logo symbolizes.

12:10 - Crockett on targeting regional consumer interest in order to maintain global dominance.

13:26 - Crockett on allegations of racial discrimination within the company.

15:01 - Crockett on multi-cultural communications.

16:34 - Crockett gives advice to aspiring PR professionals on scaling the corporate pyramid.

17:45 - Crockett on the key character traits he looks for when recruiting employees for PR jobs at the Coca Cola Company.

18:24 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=35013" height="1" width="1" />]]></description><pubDate>Fri, 16 May 2008 23:07:33 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Crocket.mp3?enclos_rss=17878" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with Forrester Analyst and Groundswell Co-author Josh Bernoff</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=890&amp;link_file_rss=23448</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=890</guid><description><![CDATA[Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to discuss his book as well as the messages he will by keynoting on at The Digital Impact Conference on June 8 & 9 in New York City. 

Show Notes:

1:16 - Digital Impact Conference in NYC, June 9-10

4:11 - Bernoff defines a Groundswell.

7:04 - Bernoff reveals how social technologies challenge institutional power. 

9:05 - Bernoff categorizes social media participants.
 
10:53 - Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy.

12:21 - Bernoff on the Social Technographics Profile.

13:25 - Bernoff shares the mistake most organizations make participating in groundswells. 

15:23 - Bernoff's biggest surprise from evaluating social media research data.

17:30 - Bernoff on how corporate culture affects a company’s adoption of social media.

23:20 - Bernoff on achieving social media objectives and effectively measuring awareness and ROI.

26:01 - Bernoff on whether or not organizations should create a forum for dissent on their company website.

29:19 – End

This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best PR Agencies Los Angeles has to offer.  Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=33292" height="1" width="1" />]]></description><pubDate>Wed, 07 May 2008 17:38:46 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JBernoff.mp3?enclos_rss=23448" length="29418539" type="audio/mpeg" /></item><item><title>On the Record...Online with Cisco Sr. Corp. Comm. Director Maureen Kasper</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=855&amp;link_file_rss=22622</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=855</guid><description><![CDATA[Show notes:

0:28  - Intro

4:25 - Kasper on how social media impacts her job responsibilities.

6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies.

9:34 - Kasper reveals two big opportunities that social media gives internal communicators.
 
13:59 - Kasper shares Cisco's objectives when using social media.

15:14 - Kasper on Cisco helps its employees blog responsibly.

16:46 - Kasper's biggest surprise about how organizations are using social media.

18:50 - Kasper on the separation between internal and external communications. 

20:58 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=27630" height="1" width="1" />]]></description><pubDate>Fri, 11 Apr 2008 15:30:44 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MKasper.mp3?enclos_rss=22622" length="21484418" type="audio/mpeg" /></item><item><title>On the Record...Online with BusinessWeek Media Centric Columnist Jon Fine</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=765&amp;link_file_rss=20671</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=765</guid><description><![CDATA[0:29 - Intro

3:10 - Fine on the PR/reporter relationship.

5:17 - Fine on the digital distribution of the news. 

7:26 - Fine describes his BusinessWeek column "Media Centric."

8:26 - Fine's policy on embargoes.

12:40 - Fine on whether or not newspapers will survive.

15:30 - Fine on whether or not video on demand poses a challenge to cable and broadcasting.

26:23 - Fine on corporate adoption of new media.

28:40 - Fine on the appeal of social networks.

30:15 - Fine shares his opinion on the credibility of mainstream media blogs. 

33:28 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=23775" height="1" width="1" />]]></description><pubDate>Thu, 20 Mar 2008 07:00:00 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JFIne.mp3?enclos_rss=20671" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with Slate.com reporter Chris Wilson</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=752&amp;link_file_rss=20520</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=752</guid><description><![CDATA[Show notes:

4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership. 

7:51 - Wilson on the pros and cons of social media websites.

9:49 - Wilson on the public’s perception of these websites.

10:43 - Wilson explains his views on Wikipedia from a journalistic standpoint. 

17:43 - Wilson shares the models he finds successful (Slashdot and Helium). 

24: 16 - Wilson on the survival of print, commercial publications and how that fares with website like Wikipedia and Digg.

27:30 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=21701" height="1" width="1" />]]></description><pubDate>Sat, 08 Mar 2008 00:26:02 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-CWilson.mp3?enclos_rss=20520" length="27752132" type="audio/mpeg" /></item><item><title>On the Record...Online with Disneyland VP PR Duncan Wardle</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=722&amp;link_file_rss=17876</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=722</guid><description><![CDATA[On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle

Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide.  Mr. Wardle’s team launched the company’s first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences.  He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland’s 50th Anniversary.  Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris.
Show Notes:

3:25 - Wardle discusses his role in the launch of Disneyland’s podcast.

3:51 - Wardle on the promotional benefits of podcasting.

5:12 - Wardle on increasing transparency without destroying suspension of disbelief. 
6:17 - Wardle on appealing to younger generations who are impervious to traditional media.

8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community.

9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide.

10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era.

11:25 - Wardle on his presentation at the PRSA 2007 International Conference.

11:47 - Wardle explains how people can subscribe to the Disneyland podcast.

11:53 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=17476" height="1" width="1" />]]></description><pubDate>Sat, 16 Feb 2008 08:00:00 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wardle.mp3?enclos_rss=17876" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with SEO Guru Lee Odden</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=693&amp;link_file_rss=17880</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=693</guid><description><![CDATA[On the Record...Online with SEO Guru Lee Odden

CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online.  Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years.  An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com.  He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.

Show Notes:

3:16 - Odden gives examples of the benefits of SEO.

4:07 - Odden on the role of SEO in a media relations.

5:52 - Odden on the search engine optimized press release.

7:00 - Odden on keyword placement within a press release to secure an optimal search rank.

7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.

8:50 - Odden on the impact of media data for search rank.

9:56 - Odden on developing separate press releases SEO and media relations.

11:55 - Odden reveals the strategy for managing a client's reputation by placing positive content as the primary link on a search rank.

13:50 - Odden on the ethical considerations of using inbound links to determine page rank.

15:54 - Odden on Google's shortcomings.

17:50 - Odden on recommending SEO to clients more interested in traditional public relations.

19:27 - Odden on developing an SEO marketing strategy to increase client visibility.

20:15 - Odden on why his PR strategy appeals to clients.

21:18 - Odden shares his single, biggest SEO mistake.

22:13 - Odden on his single, greatest SEO accomplishment.

23:09 - Odden on the challenges of learning to SEO content.

25:10 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=15300" height="1" width="1" />]]></description><pubDate>Sat, 02 Feb 2008 00:07:38 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Oden.mp3?enclos_rss=17880" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with PRSA Chairman Jeff Julin</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=665&amp;link_file_rss=17385</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=665</guid><description><![CDATA[PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Jeff Julin is the 2008 Chairman of the Public Relations Society of America.  Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, community affairs, communication strategies and marketing communication programs.  He has worked with numerous controversial projects, from product liability to regulatory and labor situations, and has acquired strong skills in issues and crisis management.

Show Notes:

3:24 - Julin on being elected to Chairman of PRSA.

5:30 - Julin on his PR firm MGA Communications.

6:12 - Julin on balancing his schedule to meet the needs of PRSA and MGA Communications simultaneously.

6:48 - Julin on what led him to become an active PRSA member.

7:54 - Julin on how he got into public relations.

9:24 - Julin on becoming President of PRSA.

10:44 - Julin reveals the biggest challenges currently facing the PR industry.

11:44 - Julin on what he plans to do as PRSA President.

13:19 - Julin on the impact of PRSA on his professional development.

14:12 - Julin shares his biggest surprise on how things work inside the PRSA.

15:09 - Julin discusses laying the groundwork for his imminent term at the PRSA 2007 International Conference.

16:58 - Julin talks about the benefits of being an active PRSA member.

18:01 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=10002" height="1" width="1" />]]></description><pubDate>Fri, 04 Jan 2008 18:05:56 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Julin.mp3?enclos_rss=17385" length="18003574" type="audio/mpeg" /></item><item><title>On the Record...Online with CIPR Director Colin Farrington</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=645&amp;link_file_rss=16714</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=645</guid><description><![CDATA[General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Farrington is principal advisor to the Institute’s Council and is responsible for the delivery of the Institute's modernization strategy. Today, CIPR is regarded as one of the world’s leading public relations and communications organizations.  He is also the Secretary General of the European Confederation of Public Relations Associations (CERP), and Chairman of the Global Alliance for Public Relations and Communication Management (GA), which he helped found in 2000.

Show Notes:

3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.

4:50 - Farrington on how the UK perceives the United States during this time of war.

6:16 - Farrington on how Great Britain’s sentiment toward the U.S. has changed since Tony Blair’s departure as prime minister.

7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State.

12:02 - Farrington on why he is not an advocate of blogs.

13:58 - Farrington on how social media has changed the way organization’s respond to a crisis.

15:39 - Farrington on identifying target audiences for social media communications.

18:26 - Farrington on how global communications impact traditional media relations.

20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved. 

20:44 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=5400" height="1" width="1" />]]></description><pubDate>Sat, 08 Dec 2007 01:03:29 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Farrington.mp3?enclos_rss=16714" length="20615824" type="audio/mpeg" /></item><item><title>On the Record...Online with Hyku blogger Josh Hallett</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=640&amp;link_file_rss=16547</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=640</guid><description><![CDATA[Social media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing.  Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications.  He has provided support to Fortune 500 firms, the traditional media, and some of the world’s largest public relations and marketing firms.  Mr. Hallett is also a highly sought-after public speaker on social media and has presented at numerous workshops, seminars, and conferences in a wide variety of marketing segments.  He participated in the official conference blog at the 2007 PRSA International Conference. 

Show Notes:

3:30 - Hallett on his role as a conference blogger at the 2007 PRSA International Conference.

5:15 - Hallett on his introduction to social media.

6:25 - Hallett on his transition into new media consulting.

7:14 - Hallett on why he became involved in a “communication-driven” industry.

8:19 - Hallett on how much time he dedicates to learning new media technologies.

9:21 - Hallett on understanding the business application of new media services.

11:19 - Hallett on the challenges of open source technology.

12:26 - Hallett on determining what social media application will provide the best support for a client.

15:33 - Hallett on the challenge of implementing new media technology in order to positively impact the client’s communication campaign.

17:47 - Hallett on educating clients to perceive their website as a live communications vehicle between the company and its customer.

20:18 - Hallett on how his non-traditional background has helped him build a unique vision as a PR professional.

22:21 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=5165" height="1" width="1" />]]></description><pubDate>Fri, 30 Nov 2007 23:29:02 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Hallet.mp3?enclos_rss=16547" length="22145133" type="audio/mpeg" /></item><item><title>On the Record...Online with WagEd Chief Innovator Marianne Allison</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=618&amp;link_file_rss=15544</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=618</guid><description><![CDATA[Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of promoting innovative technology and Waggener Edstrom’s role in developing the reputation of Microsoft.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by change.  As CIO, Marianne is responsible for the agency’s intellectual property strategy, as well as promoting ideas and innovation internally through cultural and educational initiatives.  She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency’s reputation for deep and substantive work in public relations.

Show Notes:

3:20 - Allison describes her role at Waggener Edstrom Worldwide.

4:10 - Allison on how she became the Chief Innovation Officer.

5:23 - Allison explains how she advise clients on promoting early adoption of new, innovative products and services.

6:59 - Allison reveals the challenge of introducing a new technologies to consumers.

8:44 - Allison on what can be done to accelerate the adoption of new technologies.

10:02 - Allison elaborates on steps to alleviating consumer anxiety toward new technologies and consumer electronics.

10:57 - Allison gives examples of how consumer dissent can positively impact product innovation.

13:53 - Allison on the importance of trust when introducing new technology products and services.

16:44 - Allison talks about whether philanthropic endeavors can actually work to build consumer confidence in new technology.

18:54 - Allison on the launch of Microsoft Vista and the future of the software giants.

22:05 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=4468" height="1" width="1" />]]></description><pubDate>Thu, 22 Nov 2007 04:00:10 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Allison.mp3?enclos_rss=15544" length="21868863" type="audio/mpeg" /></item><item><title>On the Record…Online with the Chairman of W2 Group Larry Weber</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=614&amp;link_file_rss=16210</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=614</guid><description><![CDATA[Larry Weber goes on the On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the impact that social media has on news today and his experience building one the world’s largest PR firms, Weber Shandwick Worldwide.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Larry Weber is author of the new book “Marketing the Social Web” and the Chairman of W2 Group a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators.  Prior to W2 Group, Mr. Weber founded The Weber Group, which within a decade became the world's largest public relations firm, Weber Shandwick Worldwide.  In early 2000, Mr. Weber became chairman and CEO of Interpublic's Advanced Marketing Services Group, where he built and oversaw an $800 million group that included the world's top public relations, healthcare communications, branding, research, and entertainment and experiential marketing firms.


Show Notes:

3:33 – Weber talks about his start in PR and how he grew one of the largest PR agencies in the world.

7:00 – Weber on his transition from practicing public relations to the C suite of a global firm.

8:23 – Weber discusses the culture of Weber Shandwick Worldwide.

9:53 – Weber shares the key character traits he looks for when recruiting employees for PR jobs.

11:20 – Weber explains how he found success with his first PR firm, The Weber Group.

11:45 – Weber reveals how he was able to grow the staff at Weber Shandwick Worldwide to meet agency demand, without losing sight over the firm’s existing client account load.

12:50 – Weber on appealing to third-parties to secure media coverage.

15:04 – Weber on managing client expectations.


16:11 – Weber on why meeting expectations is more important than developing a friendship with the client.

16:59 – Weber discusses why social media is compelling companies to shift dollars from advertising to public relations.

18:19 – Weber reveals why he thinks the business community has only just begun to use social media as a promotional tool.

20:17 – Weber explains how to promote new media content by strategically using paid media.

22:52 – Weber on why the evolution social media compels PR professionals to dig deeper into where people get their news and what issues influence them.

24:44 – Weber on why there will always be a need for traditional media.

25:38 – Weber on how social media improves the credibility of mainstream news.

25:52 – Weber reveals what sets him apart from other PR pros.

27:19 – End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=3893" height="1" width="1" />]]></description><pubDate>Sat, 17 Nov 2007 04:55:46 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Weber2.mp3?enclos_rss=16210" length="26878938" type="audio/mpeg" /></item><item><title>On the Record...Online with World Bank Senior Advisor of External Relations Edith Wilson</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=606&amp;link_file_rss=16188</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=606</guid><description><![CDATA[Edith Wilson goes On the Record...Online with host Eric Schwartzman to discuss the integration of new media at the World Bank and how the organization has responded to recent controversial issues.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

NOTE: This is not a political podcast.  We are interested in how technology is changing the way organizations communicate, and the way people consume media and information. This interview focuses on getting at the lessons Wilson has learned as a communications professional.  We take no position on the issues or policies of the World Bank.

Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank, where she has worked since 1998.  She assists the Director on special projects and policy documents, and lends technical assistance and training to Bank projects on strategic communications issues.  As a project manager at the World Bank in 2002-2004, she led a team integrating public affairs and communications components in World Bank Loans and projects, providing technical assistance and designing strategic communications and opinion research programs for client countries.  Prior to joining the World Bank, Ms. Wilson served as Senior Fellow and Director at the Progressive Policy Institute, and as Chief of Staff for Senator Carol Moseley-Braun (D-IL.).  Before working in government, she was Senior Vice President of International Affairs at the public affairs firm Burson-Marstellar, working on NAFTA implementation and environmental issues.


Show Notes:

3:38 - Wilson on why the World Bank is seen by some as a controversial organization.

4:26 - Wilson reflects on her rise to Senior Advisor of External Relations at the World Bank.

6:54 - Wilson on protest that have occurred at the World Bank Meetings.

10:45 - Wilson on the challenges she faces as a communicator for the World Bank.

12:37 - Wilson reveals the lessons she learned as a spokesperson during Paul Wolfowitz’s controversial resignation as World Bank President.

16:02 - Wilson on the World Bank’s position concerning leveraging the internet to increase transparency of the organization.

17:52 - Wison discusses common what she believes are common misperceptions of the World Bank.

20:02 - Wilson on the World Bank‘s relevancy at a time when countries can get loans from other financial institutions and the fight against poverty has proven to be a difficult task.

22:43 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=2957" height="1" width="1" />]]></description><pubDate>Tue, 13 Nov 2007 02:10:18 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wilson.mp3?enclos_rss=16188" length="22456513" type="audio/mpeg" /></item><item><title>On the Record...Online with Former White House Communications Director Karen Hughes</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=599&amp;link_file_rss=15880</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=599</guid><description><![CDATA[Former US President George W. Bush's director of communications Karen Hughes goes On the Record...Online with iPressroom founder and chairman Eric Schwartzman about strategic communications messaging, promoting American values at this time of war and the challenges of publicizing unpopular US policies abroad.

NOTE: This is not a political podcast.  We are interested in how technology is changing the way organizations communicate, and the way people consume media and information.  This interview focuses on getting at the lessons Hughes learned as a communications professional.  We take no sides on the issues or policies of George W. Bush Administration.
Karen Hughes is the former undersecretary of state for public diplomacy and public affairs, with the rank of ambassador.  Her objective was to lead the development and implementation of a comprehensive public diplomacy plan.  Previously, Hughes was the director of communications while George Bush was governor of Texas, from 1995 to 2000.  Later she was counselor to president George W. Bush from 2001 to 2002.  In July 2002, Hughes moved back to Texas for two years before rejoining the Bush Administration in August of 2004 as a campaign consultant.

This podcast was recorded on Oct. 22, 2007 at the PRSA International Conference 2007 in Philadelphia, the week before Ms. Hughes resigned from the position of undersecretary.  The episode was released on Oct. 31, 2007, the same day Hughes resigned from the US Department of State.

Show Notes:

3:58 - Hughes on the challenges of promoting American values abroad at this time of war.

5:48 - Hughes discusses communicating unpopular US policies that are unlikely to change.

8:40 - Hughes on the single most important part of a strategic messaging campaign.

10:33 - Hughes on the real value of research to political campaigns.

12:06 - Hughes contemplates the internet’s role on the upcoming 2008 Presidential Election.

13:46 - Hughes on the opportunity new media presents corporate communications and public relations professionals.

14:23 - Hughes on her future political aspirations.

15:13 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=665" height="1" width="1" />]]></description><pubDate>Wed, 31 Oct 2007 20:55:35 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Hughes.mp3?enclos_rss=15880" length="15280153" type="audio/mpeg" /></item><item><title>On the Record...Online with Blogger Kami Huyse at the PRSA International Conference 2007</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=583&amp;link_file_rss=15542</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=583</guid><description><![CDATA[ <img src="http://ontherecordpodcast.com/rss.ashx?id=564" height="1" width="1" />]]></description><pubDate>Sun, 21 Oct 2007 23:58:21 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/prsa-otro-episode-one.mp3?enclos_rss=15542" length="27894172" type="audio/mpeg" /></item><item><title>On the Record...Online with BusinessWeek Technology Editor Heather Green</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=250&amp;link_file_rss=8345</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=250</guid><description><![CDATA[BusinessWeek technology department editor and Blogspotting blogger Heather Green goes On the Record...Online about how she got into covering technology, BusinessWeek's personality and much more.  
Heather Green talks about her career as a journalist, how she works best with public relations people, where technology is taking us and much more.

Intro:

An explanation of what On the Record…Online is all about, and where to subscribe to the RSS news feed. Heather Green shares her thoughts on how technology like podcasting is changing the packaging of new information. Mention of upcoming guests and thanks to Shel Holtz for helping me with the questions.

Interview:

03: 18: Eric gives a quick rundown on Heather Green’s resume; Heather herself shares thoughts about her experience which included a stint abroad working at the International Herald Tribune as an editorial assistant and at Bloomberg News, during the birth of the internet.

08:50: Heather dishes on the personality of BusinessWeek and how it differs from its competitors Forbes and Fortune. “Authority and authenticity and I think our readers trust us,” she says. However, the magazine is trying to attain a warmer, friendlier tone which is evidenced by the BlogSpotting blog she writes with Stephen Baker.

10:43: Heather says new technology like bogging has impacted mags like BusinessWeek in that reporters need to bring more analysis of the new technology and trends, instead of just straight-on reporting; More discussion about evolution of new technology.

14:00: Fifty pitches a day flood Heather’s inbox from PR professionals, who do “a pretty good job” pitching stories. Decisions for stories for either blog or book, depend on interest, magazine publishing schedule and relationships.

18:40: Blogspotting gets high traffic on the “Comments” section from readers and Heather has even picked a few story ideas from this.

20:17: Heather discusses internal reaction at BusinessWeek to blogs. Overall, the magazine and staff are “adapting.” Heather and Steve—resident Geeks?

24:46: BlogSpotting traffic measured using Technorati, Intelliseek and BusinessWeek’s own internal tracking service. Heather discusses overall objective of the blog.

28:09: Heather mentions the blogs she has posted comments on people’s blogs like Jeff Jarvis and Dan Gillmor.

29:58: People still confused about podcasting and RSS, although media outlets like NPR are contributing to the increasing awareness of podcasts. RSS still remains a murky subject.

31:40: The future of podcasts for businesses. Heather mentions that Virgin Atlantic is discussing podcasts for their flight attendants and pilots. Earning calls are also perfect opportunities for podcasts. But they are not appropriate for internal notices.

33:45: Will PodShow be a viable business? Eric also mentions in his interview with Ron Bloom, the subject of corporate communications money rather than advertising dollars going towards podcasts. Eric cites Neville Hobbs’ article in Global PR Week in which Neville said, “Podcasting is informal voice of organization.” Heather agrees.

36:23: Heather shares her thoughts on podcasts disrupting other media; Apple’s new deal with ABC; Clear Channel aggressive streaming content on-line; and the future of Apple as either a hardware or media company.

43:29: Heather says she listens to the following podcasts: Insomnia Radio, Coverville, Whirlpool, Adam Curry and NPR.

44:24: Interview ends. <img src="http://ontherecordpodcast.com/rss.ashx?id=645" height="1" width="1" />]]></description><pubDate>Sun, 23 Oct 2005 22:00:36 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO_Heather-Green.mp3?enclos_rss=8345" length="32475918" type="audio/mpeg" /></item></channel></rss>