Rising to the Top of PRSA with Chair-Elect Gary D. McCormick, APR

How to become a  PRSA board member, inside PRSA’s prestigious College of Fellows and judging the PRSA Silver Anvil Awards with PRSA Chair-Elect Gary D. McCormick, APR, Fellow PRSA and Director, Partnership Development at HGTV, Scripps Networks at the 2009 PRSA International Conference.

 

02:14 – What it takes to be inducted into the prestigious PRSA College of Fellows.

 

03:52 – What goes into vetting and recognizing PRSA a new Fellow.

 

05:04 – What does it take to rise to the top of a member-based organization like PRSA?

 

06:28 – What is the value of being active in PRSA?  What do you get from being a member?

 

08:26 – What’s the benefit of judging the PRSA Bronze Anvil and PRSA Silver Anvil Awards?

 

10:03 – What does it takes to earn a seat on the board of directors and be elected the chair?

 

13:05 – How does PRSA control the quality of the professional development programs at the chapter level against those at the national level?

 

16:09 – What is PRSA’s biggest challenge moving forward?

 

17:40 – End

 

Video Excerpt from this Audio Interview

 

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Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

 

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